Young and Free
Artists tell you how they convey their wild lives and eclectic music through social media
Grassroots follows the careers of three individuals starting out in the world of music. In the digital age, getting noticed can be slightly different to the traditional method of getting scouted at a gig and signed to a record label. The Internet is vital - these young people utilise it to build up their virtual audience.
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Newcomers to the music scene introduce themselves and show how they gain popularity in a technology-saturated society.
Episode 1 Out Now
Watch exclusive clip here
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A first glimpse at Grassroots
Meet the Stars of the Show
Lawrence, 21
"I started doing livestreams for a bit of fun while music venues weren't open for me to play, and I noticed that I started gaining a bit of traction."
The COVID-19 crisis was not easy for many young musicians, but social media has allowed them to showcase their talents, even during a period where live music couldn't happen.
Gram, 18
"Lots of small bands that grew to be famous played at our local venue in the early 2000s. We hope to follow in their footsteps."
Musicians of the past motivate many young people to continue building their platform, in the hopes that their talent will be broadcasted to the world.
Jasmine, 19
"Being a woman in the music industry comes with its downsides, but it's fun to break those boundaries and show that girls can have just as much of a stage presence as boys."
Inspired by Riot Grrrl punk bands like Bikini Kill and Bratmobile, Jasmine discusses how it is sometimes difficult to establish her power in an industry dominated by men. However, music like hers breaks down these boundaries.